I created a Media Literacy Unit for our two grade eight English classes. The unit began with weekly lessons where we explored things like privacy, algorithms, bias, and targetted ads. As a culminating projects, students had to create a product and partner with an influencer (either real or fictitious) and create: an influencer proposal, two advertisements for different platforms, and a YouTube/TV/Instagram ad. 

Students shared their final projects with the rest of the class, explaining their choices, including target audience. And some even recorded their ads!

Below is our first lesson, where we discussed what media literacy is, as well as algorithms.